"To advertise the wide variety of hairstyling options available at Juice Salon, a picture of a man up to his forehead was pasted on the base of the secalator and a different hairstyle on each of its steps. As each step of the escalator moved down, it resulted in showcasing of a different hairstyle."
Advertising Agency: Rediffusion DY&R, Mumbai, India
Client: Juice Salon
Creative Director: Sagar Mahabaleshwarkar, Ramanuj Shastry, Ashutosh Karkhanis
Copywriter: Mayuresh Wagle
Art Director: Siddhesh Khatavkar
Photographer: Awadhoot Hembade, Bapi Bit
Released: December 2007
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